Sound Navigation – Must for Search Engine Optimisation Success

Site navigation is one of the few significant factors in the process of on-page search engine optimisation. A website can attract and retain online visitors only if it has a sound navigation structure; one that leaves no room for confusion.

What is it that makes for strong, compact internal linking. The following points will give you an insight into how a website can impress visitors with its navigation:

1. The anchor links of your web pages should be strewn with appropriate keywords. These keywords should, in turn, be relevant to information provided in the corresponding landing page(s). Each link should have a different anchor text.
2. Use text links as much as possible. Categorise your website into product wise or importance wise, and place links in relevant categories. This will better the search engine indexing prospects of your pages.
3. Pages like 'About Us', 'Contact Us', 'Privacy Policy', 'Disclaimers', etc. should always link back to the homepage and vice versa. This SEO technique is used so that these pages earn some PageRank for your homepage by strengthening its back links.
4. Link the 'Related Links' page to every important page on your site. Containing a list of outgoing links from your web pages, this page can actually strengthen your optimisation campaign.
5. Every page of your site should be linked to the homepage or sitemap page. This will help users have a hassle-free navigational experience on your site.
6. All pages that link to each other should be related by keywords. This will help in procuring better PageRanks for your web pages, because Google always lays stress on link relevancy.
7. If you closely observe the practices followed by a search engine optimisation company, you'll realise that they make sure that every page on your site links to at least one other page. This not only helps in faster crawling, but also ensures that the navigation structure of your site gives a professional feel.
   

When you work on internal linking, just be careful with the URLs and anchor texts you use. Do not get into practices that may impede your website's search engine indexing.